wealth & asset management

Turn CRM Into Your Revenue Engine

Built for RIAs and Asset Managers who expect more from HubSpot—engineered for AUM growth, productivity, and seamless distribution.

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wealth & asset management

46% of high-net-worth clients plan to switch advisors. Is your CRM built to protect your growth?

Today's investors expect personalization, transparency, and frictionless service—but outdated CRMs and fragmented workflows leave you exposed. Whether you're advising HNW clients directly or distributing funds, a fragmented CRM costs you trust, opportunities, and ultimately, AUM.

The old growth playbook doesn’t work anymore.

What today's data tells us—straight from the front lines.

 

For RIAs (client experience gaps)

  • Only 13% of advisors say they have a unified view of client activity across meetings, emails, and tools.
  • Only 19% of heirs stay with their parents’ advisor after inheritance.
  • 62% of clients expect digital-first, personalized service—or they’ll switch.

For Asset Managers (growth & visibility issues)

  • 71% of wholesalers say advisor loyalty is declining, making flows harder to maintain.
  • CRM visibility is the #1 operational gap slowing down execution.
  • Only 18% of asset mgt teams say they have the tech and skills to use advisor data well.

What today’s teams need isn’t more software. It’s a system that actually works.

The Learners' Playbook

Whether you’re growing your book, expanding distribution, or defending market share—this is the system we built to make CRM actually work.

  • Multiply wallet share per client — personalized outreach powered by your CRM data
  • Turn follow-up into funded AUM — Automate next steps and grow AUM faster
  • Shorten onboarding cycles — ditch paperwork, speed onboarding, and grow faster
  • Spot revenue risks early — identify stalled deals, silent accounts, and bottlenecks instantly
  • Activate every revenue driver — give sales, marketing, and service teams signals they need

Used by RIAs, asset managers, and hybrid firms—this CRM-powered playbook improves advisor productivity and helps grow AUM at scale.

How It All Works—Mapped to Your Firm

Every step refined for wealth and asset managers—no complexity, just growth.

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The Lead Gen Engine

Your go-to-market engine, built for precision.

From segmenting high-net-worth clients, to targeting RIAs and institutional buyers—this engine aligns your outreach with data, content, and automation, so every lead turns into a qualified conversation.

Customer Segmentation
Analyze 1st party & 3rd Party Sources
ML based Segmentation
Human based industry expertise
Design Target Personas
Acquisition & Tracking
Multi- channel outreach
AI Based Content Generation
SEO Optmization
Increase traffic to targeted content
Lead Scoring
Engagement & Behavioural Data
Demographics/ Firmographics/ Technographic
Sales Activities & Deal Data
ML-Based Lead Scoring Optimizations
Optimizing Lead Scoring
Lead Nurturing
Personalized Touches & Offers
Re-Engagement Campaigns
Close Lost Campaigns
Increase Sales Qualified Leads
The Art of Closing

The Art of Closing

Predictable pipelines. Confident closes.

The best closers don’t chase deals—they design systems that flow. From follow-ups to buying signal detection, Learners.ai turns pipeline friction into fluid motion, so you can scale trust, speed up decisions, and close with clarity.

Digital Client Onboarding

Seamless. Secure. Ready from Day One.

First impressions aren’t just about professionalism—they’re about trust.

Whether you’re onboarding a new high-net-worth family or a complex institution, we help you eliminate paperwork, manual steps, and lag time.

Every form, field, and follow-up is pre-mapped—so your onboarding feels seamless, secure, and deeply personal.

Deal Moves to Onboarding
Send Welcome Email with KYC Forms
Status Tracking & Automatic Reminders
Due Diligence Checks
Ready To Open Account
Account Opening Forms
Fill out Account Specific Forms
Prepare Digital Docs
Send For Signatures
Submission to Broker/Dealer
Accounts Ready To Be Funded
Confirmation
Account Number Updates
Send Clients Confirmations by email/mail
Send Welcome Package & Gift
Move deal to Closed Won
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Manage Households & Accounts

Single login. Full visibility across clients or counterparties.

Go beyond contacts and see the full picture—what each client holds, what each account is worth, and how they all connect.

Whether you’re managing family portfolios or reconciling institutional custodians, everything ties together in one CRM: holdings, relationships, valuations, and phone calls—automated, secure, and easy to navigate.

Reviews & Referrals

Trigger next steps—compliantly, consistently, and at scale.

Advisors use them to reinforce trust. Asset managers use them to ensure compliance and unlock referrals from stakeholders.
Trigger meeting invites, assemble review packages, and track completions—all without breaking process or tone.

Today = Last Review Date + 90 Days
Send Client Email with Digital form and meeting links
Create Review package for Advisor and assign tasks
Complete forms & Signatures
New Referral from Existing Client
Send Thank You email to both referee and referrer
Send Thank You gift and handwritten card to Referee by mail
Capture the referee’s sentiment and share with other clients
New Client Request
Create ticket from email and send notification to Ops
Acknowledge Client Request email
Create and resolve tasks internally within SLAs
Fulfill client request and get feedback on performance
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Attribution & Analytics

Your source of truth for growth decisions.

Growth in Wealth & Asset Management isn’t guesswork—it’s measured, intentional, and insight-driven.

Track what channels convert, where deals slow down, and which advisor or rep activity drives results.

From high-touch outreach to multi-step institutional cycles, every signal becomes visible—so leadership can invest smarter, scale faster, and lead with clarity.

Built by Industry Experts 

Founded by two CFA Charterholders with 38+ years in financial services, Learners.ai specializes in CRM transformation tailored exclusively for wealth and asset management.

Your dedicated implementation team includes:

  • RevOps consultants, data specialists, and solution engineers

  • Full-stack developers with deep CRM and HubSpot expertise

  • Specialists in advisor onboarding, compliance, and client engagement

We integrate CRM best practices with a data-driven, AI-enhanced approach—streamlining your marketing, sales, service, and operations.

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Built by Industry Experts

At Learners.ai, we're not just a collective of tech enthusiasts; we are CFA Charterholders, financial services practitioners, seasoned RevOps Consultants, data scientists, Solution Engineers, and full-stack developers. With over 40 years of combined hands-on experience, we're reshaping the Wealth Management industry through a data-driven, AI-powered lens, spanning marketing, sales, client success, operations, and compliance.

"HubSpot for Wealth Management" is crafted with a deep understanding of the industry's distinct challenges and opportunities, focusing squarely on enhancing client relations, efficiency, and profitability. Our expertise isn't theoretical; it's forged from real-world experiences, with a team devoted to solving pressing issues in financial advisory services. Our aim? To deliver a solution that not only meets but exceeds your expectations.



SERVICE & SUPPORT

Ongoing CRM Management—Built In

You’re not just buying software. You’re building a revenue system.

We help you run it—with the ongoing services your firm needs to grow, adapt, and scale without friction.


HubSpot onboarding for RIAs with multi-hub setup, pipeline mapping, and AUM visibility

HubSpot Onboarding

Set up for scale, right from the start.

  • Multi-Hub implementation
  • Pipeline & lifecycle mapping
  • Role & access controls
  • Advisor & household structures
CRM data migration for wealth firms including household mapping and advisor record imports

CRM Migration

Migrate your data without disruption.

  • Data extraction & cleanup
  • Data enrichment & mapping
  • Custom object modeling
  • Import & QA pipelines
Wealth CRM platform integrations with portfolio tools, custodians, and fund data sources

Platform Integrations

Connect the tools your team already uses.

  • Custodians (e.g., Fidelity, IBKR)
  • Data (Snowflake, FactSet)
  • Client portals & tools
  • Mrk & call tracking platforms
Admin and CRM ops for RIAs including segmentation, list hygiene, and data governance

Admin & CRM Ops

We run the CRM so your team doesn’t have to.

  • Pipeline & workflow tuning
  • Segmentation & list builds
  • Access & data hygiene
  • User support & governance
Marketing campaign execution for asset managers with advisor nurturing and fund promotions

Campaign Execution

Support your distribution & marketing teams.

  • Email journeys & nurturing
  • Campaigns for asset managers
  • Advisor follow-ups
  • Dashboards & reporting
Growth optimization for wealth firms using CRM audits, referral workflows, and strategy support

Growth Optimization

Turn your CRM into a performance engine.

  • Conversion audits & testing
  • Referral workflows
  • Attribution models
  • Strategy support
Client service tools for financial advisors including portals, ticketing, and AI helpdesks

Client Service

Power smarter service delivery with modern client tools.

  • Client portal & ticketing
  • AI-powered chat & knowledge 
  • Satisfaction surveys
  • Advisor helpdesk tracking

CRM compliance support for asset managers with audit logs, permissions, and e-signatures

Operations & Compliance

Stay audit-ready with CRM systems designed for oversight.

  • User Audit Logs
  • Role Based Permissions
  • Client Communication Tracking
  • Digital Forms & eSignatures
Advisor training and adoption enablement for RIAs through custom HubSpot onboarding

Training & Adoption

We ensure your team gets up to speed—fast.

  • Dedicated enablement team
  • Hands-on Workshops
  • Custom training sessions
  • Videos & User Guides
Reporting and analytics for wealth firms with insights into revenue, AUM, and team performance

Reporting & Analytics

A clear view of performance across revenue, service, and distribution.

  • Revenue attribution
  • Advisor productivity insights
  • Sales & service team metrics
  • Marketing performance tracking

The Process

1

Discovery

A dedicated team of Learners will conduct a thorough analysis of for your current and design a target operating model, or future state, in collaboration with your leadership.

2

Implementation

We present our SOW, plan and mobilize the project, then get to work. Our weekly sprints and agile delivery methodology ensures your users and stakeholders are engaged.

3

Ongoing Services

Ongoing strategic, tactical, and operational support available through bespoke packages designed to fit your unique requirements.

What our Customers Say

Shiphero
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Brett Oliveira

ShipHero Sales

stars

qoutes-icon Learners.ai has been an incredible partner for our HubSpot CRM rebuild and integration project. This has been a complex project completely rebuilding our CRM processes and workflows from the ground up while integrating numerous internal and external data sources. They have been incredibly responsive and provided great advice and best practices along the way. I'd definitely recommended working with the Learners team. Thank you!!

Chris G.

Forum Financial Management, LP

stars

qoutes-icon Love working with the team at Learners! From day one, they really got our business and took the time to deliver a custom solution that our whole team can get behind!

Jamal M

Main Street Financial Solutions

stars

qoutes-icon Learners did a fantastic job of understanding our perspective and at customizing an approach that met our needs, while still bringing much needed experience, structure and vision to our process. They clearly know their stuff when it comes to leveraging automation capabilities for financial services practices. It’s eye opening what automation can accomplish for our practices already, and I firmly believe that any RIA that hopes to stay relevant in the next decade ought to be investing in this critical area of technology NOW!

Cynthia LaRue

Forum Financial Management, LP

stars

qoutes-icon I chose Learners for our CRM implementation because of their experience, CRM expertise, RevOps expertise, competitive pricing, and their focus on customer service. They provided a full audit of our CRM and then a complete overhaul of our CRM, from custom objects & properties, to completely new sales pipelines, workflow automation, lead scoring, reports & dashboards. I would absolutely recommend Learners - they are outstanding and are true experts. They take a true team approach to the project and are very flexible.

Ashley Camire

Owner and Relationship Specialist

stars

qoutes-icon Learners.ai was a breeze to work with. Learners team is genuinely caring people who take their work and customers' projects very seriously... They are calm, friendly and very easy to talk to...Everything coordinated for us was organized, timely and within budget. YOU ARE NEVER ALONE, trying to figure anything out during the entire process. Thank you Learners team!

Brandon Palmer

Digital Marketing Manager

stars

qoutes-icon Our team is using Learners.ai for a fairly complicated reimplementation of our HubSpot CRM and Marketing Hub. That said, working with them has been wonderful. They're basically a part of the team now! I never have any issues reaching out to them and receiving a reply, and a solution to whatever issue I've discovered. We've been working together for approximately three months and it's been nothing but wonderful. Projects like this are tough and time-consuming, but Learners.ai has continuously been up to the task and handled any and all of our requests. Shout out to Learners team! They've been terrific.

Phil Desrosiers

Corporate Director

stars

qoutes-icon I have relied heavily on the team at Learners for the implementation of the new system. The configuration of HubSpot to meet our needs at my company has been a real game changer and we've already seen the results pay for themselves even before we've completed the project. They've gone above any beyond to provide expert advice and jump in when we've run into unexpected challenges. Should you decide that an integration team is the right fit for your growth plans at, I can confidently say with Learners you would be in good hands.

What our Customers Say

Group 34862
main-street- 1
a0933e835e5ccfab963a81f8e8b9e1ac (1)
mudflap-logo
bankwell-logo
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Chris G.

Financial Advisor

qoutes-icon Love working with the team at Learners! From day one, they really got our business and took the time to deliver a custom solution that our whole team can get behind!

Jamal M

Director of Insurance Services

stars

qoutes-icon Learners did a fantastic job of understanding our perspective and at customizing an approach that met our needs, while still bringing much needed experience, structure and vision to our process. They clearly know their stuff when it comes to leveraging automation capabilities for financial services practices. It’s eye opening what automation can accomplish for our practices already, and I firmly believe that any RIA that hopes to stay relevant in the next decade ought to be investing in this critical area of technology NOW!

Phil Desrosiers

Corporate Director

qoutes-icon I have relied heavily on the team at Learners for the implementation of the new system. The configuration of HubSpot to meet our needs at my company has been a real game changer and we've already seen the results pay for themselves even before we've completed the project. They've gone above any beyond to provide expert advice and jump in when we've run into unexpected challenges. Should you decide that an integration team is the right fit for your growth plans at, I can confidently say with Learners you would be in good hands.

Chase M.

VP of Sales

qoutes-icon We brought Learners.ai in to optimize HubSpot, and they delivered exactly what we needed: clarity and actionability. Before, tracking sales performance and card activations felt disjointed, and aligning goals with results was difficult. Learners customized HubSpot to give us real-time insights and built automations that made tracking far more efficient. Their ability to connect technical work to business development made a big difference. I now focus less on chasing data and more on driving performance. We’ve continued to retain them and I highly recommend them.

Melissa G.

SVP Customer Experience

qoutes-icon Learners.ai helped us rethink how we approach CRM in banking as part of our digital transformation. They tackled deeper challenges like disconnected systems and inefficiencies. Their work integrating HubSpot with our core banking platforms created a unified system and actionable insights. Every phase was executed with precision, ensuring smooth adoption and helping us shift to a more data-driven, customer-centric operation. The real value was how they aligned with our vision. We’ve already retained them for the next steps and highly recommend them.

Amy B.

CRM Manager

qoutes-icon The experience with Learners has been phenomenal. We partnered with them to implement HubSpot for our company as well as ongoing relationship as support. The team is professional, dedicated, driven, and a pleasure to work with. My role is CRM Manager, so I work very closely with Salman and his team.

Perfect For You If

"HubSpot for Wealth Management" is the catalyst for transformation in the financial planning and wealth management industry, ideal for you if:

You're a Growth-Driven RIA: Looking to scale your practice while maintaining that personal connection? Embrace solutions that bring your personalized services into the digital age, from content tailored to your clients' needs to digital onboarding that feels like a handshake.

Independent Financial Advisors in Transition:
If manual client segmentation and lead routing are holding you back, it's time to harness automation to refine your focus – empowering you to make financial guidance your masterpiece.

Wealth Management Firms Seeking Efficiency: Elevate client interactions and slash time spent on data entry. With "WealthTech in a Box," implement strategies that resonate personally with clients, automate engagement, and integrate your CRM for operations as smooth as silk.

Marketing and Sales Leaders with Vision: Keen on optimizing your outreach? Leverage A/B testing and deep analytics to forge connections with potential clients that are not just heard but felt.

Financial Planners and Consultants Aiming for Precision: Let AI-powered lead scoring illuminate your path, focusing your expertise where it makes the most significant impact – on prospects ripe for engagement.

RevOps Specialists Craving Synergy: If disconnected systems are your bane, our integrated solutions promise a cohesive ecosystem. Experience the synergy of business process redesign and digital transformation that boosts revenue and trims expenses.

FinTech Devotees and Innovators: Are you at the crossroads of finance and tech, seeking the next peak to conquer? Delve into the depths of financial planning innovation with bespoke customization, seamless integration, and automation that sets you apart.

It's Your Time to Lead

With "HubSpot for Wealth Management," the leap into tomorrow's wealth management landscape is not just a step but a stride towards leadership. It’s where your expertise meets innovation, where your practice not only adapts but sets the pace in a digital-first financial world.

Imagine a future where your insights are empowered by cutting-edge technology, where every interaction with your clients is both a moment of connection and a testament to efficiency. This is the future "HubSpot for Wealth Management" promises – a future where your practice is the beacon for those navigating the complexities of wealth in a digital era.

Seize the moment. Elevate your practice and redefine what it means to be a financial advisor in a world where technology and personal touch are no longer at odds but in harmony.

FAQ

Answers for RIAs & Asset Managers

01

What exactly is HubSpot for Wealth & Asset Management?


HubSpot on its own is a powerful CRM, but it’s not built for the complex, regulated workflows of wealth and asset management. That’s where Learners.ai comes in.

We’ve rebuilt the data model, automations, and client lifecycle logic to reflect how real firms operate—whether you’re nurturing high-net-worth households, managing RIAs, or coordinating institutional mandates. Our solution replicates key functionality found in systems like Salesforce FSC, Redtail, or DealCloud—without the bloat, cost, or dependency on developers.

Most vertical CRMs lock you into rigid structures. Integrations are brittle. Customization is expensive. Data lives in silos. You end up with overlapping tools for marketing, sales, service, compliance—and still no unified view.

We fix that.
By configuring HubSpot to act as your true GTM platform—unifying marketing, sales, onboarding, and service—we help your team work from one place with clean data, clear workflows, and full visibility across the client lifecycle.

This isn’t just about having a CRM.
It’s about finally having one that works like your firm does—and powers growth instead of holding it back.

02

How can HubSpot for Wealth & Asset Management help my business?


It helps your people do what they’re best at—better, faster, and with less friction.

For Wealth Managers and RIAs, that means:

        • Advisors spending more time deepening relationships, not chasing paperwork
        • Admin teams that aren’t buried in task lists—they’re proactive, efficient, and client-ready
        • Principals with visibility into pipeline, productivity, and where growth is stalling
        • Fewer leads going cold. More clients coming onboard. AUM trending up.

For Asset Managers and RIAs, that means:

        • Wholesalers walking into meetings with better intel and stronger follow-up
        • Marketers targeting firms with precision—not just blasting lists
        • Sales leaders seeing which territories are producing, and why
        • Faster advisor adoption, stronger engagement, and a tighter fund story

Whether you're selling wealth services to families, independent RIAs, or institutional mandates to firms, HubSpot—configured by Learners.ai—gives your team the clarity and coordination to win more business, serve it well, and scale what’s working.

This isn’t just CRM.
It’s your revenue infrastructure.

03

How secure and compliant is HubSpot for financial services?


HubSpot is SOC 2 Type II compliant and supports GDPR, HIPAA (with Enterprise tier), and audit logging. But technology is only half the story—Learners.ai configures role-based permissions, client record access, and activity tracking to align with your compliance protocols.

04

How easy is it to integrate HubSpot for Wealth & Asset Management with my existing systems?


Integration doesn’t have to mean disruption. As a HubSpot Accredited Partner, Learners.ai specializes in building secure, compliant, and deeply tailored integrations that align with your current tech stack—not replace it.

We work with portfolio management platforms like Bloomberg, FactSet, Morningstar, Orion, Tamarac, and Black Diamond; CRMs like Redtail and Salesforce; custodians such as Fidelity, Schwab, Pershing, and Interactive Brokers; and data providers like S&P Capital IQ and Refinitiv.

For Wealth Managers, this means syncing client and household data, automating service follow-ups, and reducing manual entry across your existing workflows.

For Asset Managers, it means connecting your fund data, sales enablement tools, and field teams to the right activity signals—without scrambling across platforms.

Our team designs the data architecture, builds the pipelines, and supports every step—so HubSpot becomes your operating layer, not another silo.

05

What if our data is messy or scattered across systems?


You’re not starting from scratch. We specialize in data migrations and cleanup—whether it’s consolidating spreadsheets, syncing from Salesforce, or extracting from tools like Redtail or Tamarac. Your data is safely transformed into a clean, scalable structure inside HubSpot.

06

What kind of support and training are provided with HubSpot for Wealth Management?


We provide full support to help your team get the most from HubSpot for Wealth & Asset Management:

      • Certified Trainers with experience in practice management and coaching
      • Comprehensive onboarding sessions tailored to your workflows
      • Live and recorded workshops to support long-term adoption
      • Ongoing resources to keep your team up to date on features and best practices

Our goal is to equip your practice with everything it needs to thrive using HubSpot.

07

Who on my team will actually use HubSpot—and how?


Advisors, wholesalers, marketing, client service, compliance, and leadership—each role interacts with HubSpot differently. From automated lead follow-up to review meeting prep, the platform becomes a unified workspace that supports how your team already operates.

08

What’s the typical timeline for a HubSpot implementation?

 

For most wealth and asset management firms, delivery takes 3–4 months. Every engagement is tailored—but here’s how it typically breaks down:

Our 6-Phase Implementation System:

        1. Architect – Map strategy to your book of business and growth goals.

        2. Design – Build a CRM framework around onboarding, servicing, and distribution workflows.

        3. Build – Develop integrations (e.g., portfolio platforms, risk tools, or advisor portals).

        4. Deploy – Go live in phases to minimize disruption and ensure adoption.

        5. Optimize – Surface key signals (client activity, wallet share, AUM triggers) to drive usage.

        6. Maintain – Provide ongoing support, refinement, and success monitoring.

09

How much does it cost to implement HubSpot for my practice?


HubSpot licenses are just the starting point—working with Learners.ai means you're investing in a tailored solution built specifically for your firm.

Pricing depends on the complexity of your workflows, number of integrations, and how your team operates across departments. Some clients need light-touch setup and guidance. Others require full-scale implementation, custom integrations, and ongoing support.

We don’t do cookie-cutter packages—because your business isn’t one. The best way to scope the right fit is a quick discovery call.

Book a consultation to get a tailored estimate

Ready to learn more

On the call, we’ll review your integrations and identify any that need updating to keep working. Our team can give you an estimate of the amount of work required to make the changes.